The primary advantage of direct mail is that mail can be easily targeted to specific consumer groups and to specific individuals.

Question

Quizplus · Accepted Answer

Direct mail allows for the use of mailing lists and segmentation strategies to target specific consumer groups and individuals based on factors such as demographics, behavior, and past purchase history. This level of targeting is not easily achievable with other forms of advertising, such as television or radio.

The Primary Advantage of Direct Mail Is That Mail Can