To code data using RFM analysis,the first step is to sort the data by the date of the last purchase and then code the most recent purchase with a 1 and the most distant purchase with a 5.

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RFM analysis involves scoring customers based on Recency, Frequency, and Monetary value. The recency score is typically assigned with the most recent purchase receiving the highest score, not the lowest.

To Code Data Using RFM Analysis,the First Step Is to Sort