The fifth step in a purchase decision,which follows both liking and preference in the hierarchy of effects model,is:
A) the actual purchase
B) recognition
C) knowledge
D) conviction

Question

Quizplus · Accepted Answer

Conviction is the fifth step in the hierarchy of effects model, where the consumer is convinced and has a strong intention to make the purchase, following liking and preference.

The Fifth Step in a Purchase Decision,which Follows Both Liking