A conceptual corporate name seeks to capture the essence of the idea behind the brand.
Correct Answer:
Verified
Q24: Quality logos and corporate names should meet
Q26: It is impossible to change a corporation's
Q28: Changing a corporation's image requires both internal
Q30: A family brand is a situation in
Q30: An implied corporate name contains recognizable words
Q31: The notion that a logo can elicit
Q31: An overt corporate name captures the essence
Q33: Quality corporate logos should be easily recognizable
Q33: Nike has spent considerable resources developing stimulus
Q144: Brands are names generally assigned to individual
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