What is the term used when a company lets a foreign firm make and/or distribute its products in a local market?
A) Exporting
B) Licensing
C) Direct investment
D) Joint venture
E) Strategic alliance

Question

Quizplus · Accepted Answer

Licensing is the term used when a company grants permission to a foreign firm to manufacture and/or distribute its products in a local market. This allows the company to expand its market reach without having to bear the costs and risks associated with direct investment.

What Is the Term Used When a Company Lets a Foreign