What is the process that refers to the increased role of how a consumer object looks in guiding consumer choice, as much as the way the object works?
A) Postmodernisation
B) The cultural turn
C) Encoding
D) Aestheticisation

Question

Quizplus · Accepted Answer

Aestheticisation refers to the process where the appearance and design of products play a significant role in consumer choices, often as much as or more than the functionality of the products themselves.

What Is the Process That Refers to the Increased Role