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A Salesperson Makes a Single Large Mistake in a Presentation

Question 32

Multiple Choice

A salesperson makes a single large mistake in a presentation to prospective clients. The total presentation is of high quality other than the one mistake. Clients do not buy anything from the salesperson because of this error. The clients are using which of the following judgment biases?


A) The framing effect.
B) The anchoring and adjustment heuristic.
C) The representativeness heuristic.
D) The availability heuristic.

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