In the television industry, the term "sweeps" is used to describe the prime time programming scheduled by the Big Four.

Name: In the television industry, the term "sweeps" is used to describe the prime time programming scheduled by the Big Four.
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"Sweeps" refer to specific periods during the year when Nielsen Media Research measures the viewership of television programs to set advertising rates, not the prime time programming scheduled by the Big Four networks.

In the Television Industry, the Term "Sweeps" Is Used to Describe