Krulwich (2009) found that there are lower "spillage" rates in urinals with a fly etched in the bowl, apparently because men like to aim at something while urinating. This is an example of
A) total insanity.
B) a hidden need to kill flies.
C) a cognitive nudge.
D) cognitive dissonance.
E) None of the above

Question

Quizplus · Accepted Answer

This is an example of a cognitive nudge, which is a concept in behavioral economics and psychology that involves subtly guiding people's decisions or behaviors without restricting their choices. The etched fly in the urinal serves as a visual target, encouraging better aim and thus reducing spillage, without forcing compliance or limiting freedom of choice.

Krulwich (2009) Found That There Are Lower "Spillage" Rates in Urinals