Tony Schwartz believed that most communication theory was mistaken based upon the linear model of Shannon and Weaver. He proposed which model?
A) The McLuhan model.
B) The resonance model.
C) The transmission model.
D) The dual-processing model.

Question

Quizplus · Accepted Answer

Tony Schwartz proposed the resonance model as a critique of the linear model of communication, suggesting that communication works more like resonance, where messages resonate with individuals' existing experiences and emotions, rather than simply being transmitted from sender to receiver.

Tony Schwartz Believed That Most Communication Theory Was Mistaken Based