Social judgment theory addresses a continuum of positions that persuaders would like to know to tailor their messages to avoid the receiver's latitude of rejection.

Question

Quizplus · Accepted Answer

Social judgment theory indeed focuses on understanding how people's attitudes can influence their reception of persuasive messages. It identifies a continuum of positions on a particular issue, including the latitude of rejection, which persuaders aim to avoid by tailoring their messages to be more acceptable to the audience.

Social Judgment Theory Addresses a Continuum of Positions That Persuaders