Persuasion targets attitudes, beliefs, and values because the source hopes to win the confidence and adherence of the receiver of the message.

Question

Quizplus · Accepted Answer

Persuasion aims to influence attitudes, beliefs, and values because by affecting these internal states, the persuader can more effectively gain the receiver's trust and encourage them to adopt or adhere to a particular viewpoint or course of action.

Persuasion Targets Attitudes, Beliefs, and Values Because the Source Hopes