Terminal ethos is calculated from initial impressions, derived ethos during the speech, and after the presentation with the passage of time.

Question

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Terminal ethos is the overall credibility of a speaker at the end of a speech or communication, which is influenced by the initial ethos (initial credibility before the speech), derived ethos (credibility formed during the speech), and the speaker's credibility that continues to evolve after the presentation with the passage of time.

Terminal Ethos Is Calculated from Initial Impressions, Derived Ethos During