The effect of a message depends upon a complex interplay among the source, message, and receiver based on similarity of attitudes, values, and beliefs held by the people involved.

Question

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The effect of a message is indeed influenced by the complex interplay among the source of the message, the content of the message itself, and the receiver. This interplay is significantly affected by the similarity of attitudes, values, and beliefs held by the people involved, as these similarities can enhance understanding, acceptance, and persuasion.

The Effect of a Message Depends Upon a Complex Interplay