Using this heuristic involves making instantaneous comparisons of the new person or thing with prototypes of various categories until a "match" is found.
A)availability heuristic
B) representativeness heuristic
C) base rate heuristic
D) probability heuristic

Question

Quizplus · Accepted Answer

The representativeness heuristic involves comparing new information with existing prototypes or categories in our minds until we find a match. This process is used to quickly make judgments or decisions based on how well the new information fits with our existing categories.

Using This Heuristic Involves Making Instantaneous Comparisons of the New