Which segmentation category is missing from a target audience that was described as female, sport-oriented, and living in large metropolitan areas?
A) Geographic
B) Demographic
C) Purchase/Usage
D) Psychographic
E) Communication

Question

Quizplus · Accepted Answer

Purchase/Usage segmentation is missing, as the description includes Geographic (living in large metropolitan areas), Demographic (female), and Psychographic (sport-oriented) segments, but does not mention how often or why the target audience purchases or uses the product.

Which Segmentation Category Is Missing from a Target Audience That