Shawn is conducting a study of magazine advertisements for junk food. After analyzing thousands of advertisements to uncover the implicit meanings of the images involved, Shawn comes to the conclusion that food ads have become more sexualized over the past decade. He hypothesizes that junk food is now portrayed in this manner to make it seem more forbidden and therefore more appealing. Shawn is studying ________ content to help him reach these conclusions about the deeper meanings in junk food advertisements.
A) latent
B) manifest
C) intended
D) implicit

Question

Quizplus · Accepted Answer

Latent content refers to the underlying, hidden meanings of things, such as the symbolism or deeper significance in advertisements, which is what Shawn is analyzing.

Shawn Is Conducting a Study of Magazine Advertisements for Junk