The Servicescape is the term used to describe ______________?
A) The ambience at the entrance to an operation
B) The ambience at the exit from an operation
C) The physical and psychological environment of the operation
D) The signs and signals used to orient customers around an operation

Question

Quizplus · Accepted Answer

The Servicescape refers to the physical and psychological environment of an operation, encompassing all the tangible and intangible aspects that create the service experience.

The Servicescape Is the Term Used to Describe ______________