Strategic public relations is ____________, meaning it takes the initiative in planning the nature of the relationships desired with publics and executes programs, campaigns, or activities designed to achieve the desired ends.
A) Complicated
B) Creative
C) Expensive
D) Proactive

Question

Quizplus · Accepted Answer

Strategic public relations is proactive because it involves taking the initiative to plan and execute programs, campaigns, or activities to achieve desired relationships with the public.

Strategic Public Relations Is ____________, Meaning It Takes the Initiative