As Vick's learned when it launched its "Touch of Care" campaign in India, the country is considered a _______________ society on the cultural dimension of masculinity-feminity because people tend to be driven more heavily by competition and success than caring for others.
A) Feminine
B) Masculine
C) Transgender
D) Multigender

Question

Quizplus · Accepted Answer

India is considered a masculine society in the context of Hofstede's cultural dimensions because the culture emphasizes competition, achievement, and success, which are traits associated with masculinity in this framework.

As Vick's Learned When It Launched Its "Touch of Care