Branding efforts rely on simple images, icons, logos, words, and brief taglines to communicate enormous amounts of meaning about the organization or its products and services. The meaning depends on context. Branding magic happens when communication strategists successfully align an organization's actions, communication, and culture with the cultural contexts of key publics. This type of branding context is the application of ___________.
A) Medium-context communication
B) Low-context communication
C) High-context communication
D) Micro-context communication

Question

Quizplus · Accepted Answer

High-context communication relies on the contextual elements (such as cultural context) to communicate a message effectively, which is what branding efforts aim to align with when conveying meaning about an organization or its products and services.

Branding Efforts Rely on Simple Images, Icons, Logos, Words, and Brief