Daniel is hired by Hershey Co., whose main product is chocolate candy bars. The company has come under criticism for selling a product that is not healthy. How can Daniel advocate for a company that relies on sales of sugary treats that lead to obesity and make a compelling case that it also cares about the health of consumers?
A) He can create a PR campaign promoting the benefits of sugar
B) He can insist that potato chips and not candy bars cause obesity
C) He can silence the critics by claiming they do not have scientific proof
D) He can apply the principles of corporate social responsibility

Question

Quizplus · Accepted Answer

Daniel can make a compelling case by applying the principles of corporate social responsibility (CSR), which involves the company taking responsibility for its impact on society, including health issues. This could include initiatives like promoting responsible consumption, offering healthier product options, supporting community health programs, or investing in research for healthier alternatives. CSR demonstrates a company's commitment to more than just profit, showing it cares about the well-being of its consumers and the broader community.

Daniel Is Hired by Hershey Co