Roberta, a buyer for Samsung smartphones, is responsible for procurement of the various component parts of the phone. In addition to the sheer volume of transactions involved, what is the major difference between B2C and B2B buyers?

Question

Quizplus · Accepted Answer

B2B buyers, like Roberta, make purchases as part of their professional responsibilities, often involving larger volumes and more complex transactions compared to B2C buyers, who purchase for personal use.

Roberta, a Buyer for Samsung Smartphones, Is Responsible for Procurement