Stuart, a PR practitioner, for his client Target, developed a campaign where Target bought all the ad space in the August issue of The New Yorker. The idea of utilizing this type of __________ media was to attract attention by uncluttering the ad environment.
A) Owned
B) Earned
C) Shared
D) Paid

Question

Quizplus · Accepted Answer

Buying ad space in The New Yorker is an example of paid media, as it involves paying for advertising space to promote a brand or product.

Stuart, a PR Practitioner, for His Client Target, Developed a Campaign