LinkedIn sells ads that appear on profile pages, in users' inboxes, on search results pages, and in LinkedIn group pages. Instead of charging the sponsor a flat, space-based fee, they calculate the advertising fee depending on how often the ad is viewed. This is an example of ______________ advertising.
A) Spyware
B) Native
C) Pay-per-click
D) Stealth

Question

Quizplus · Accepted Answer

LinkedIn's advertising model, where the fee depends on how often an ad is viewed, is an example of Pay-per-click (PPC) advertising. This model charges the advertiser each time their ad is clicked, not based on the space it occupies.

LinkedIn Sells Ads That Appear on Profile Pages, in Users