Nielsen uses digital watermarking technology to track what content is delivered to TV and mobile devices. Without surveys and paper diaries, though, Nielsen cannot tell whether viewers ___________
A) Are switching channels
B) Are paying attention
C) Are using a DVR
D) Are streaming content

Question

Quizplus · Accepted Answer

Digital watermarking can track what content is delivered, but it cannot determine if viewers are actually paying attention to the content.

Nielsen Uses Digital Watermarking Technology to Track What Content Is