According to Professor Craig Carroll, a _________ is "a widely circulated, oft-repeated message… revealing something about the organization's nature." While an organization's actions contribute, what people write about an organization is also important.
A) Trademark
B) Brand statement
C) Corporate reputation
D) Jingle

Question

Quizplus · Accepted Answer

Professor Craig Carroll defines a "corporate reputation" as a widely circulated, oft-repeated message that reveals something about the organization's nature, emphasizing the importance of both an organization's actions and what is written about it.

According to Professor Craig Carroll, a _________ Is "A Widely