In addition to being interested in estimating sampling means,marketing researchers frequently are interested in estimating proportions or percentages.

Name: In addition to being interested in estimating sampling means,marketing researchers frequently are interested in estimating proportions or percentages.
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Question

Quizplus · Accepted Answer

This statement is true. Marketing researchers often want to know the percentage of people who have a certain behavior or opinion, such as the percentage of people who prefer one brand over another.

In Addition to Being Interested in Estimating Sampling Means,marketing Researchers