Using the method of paired comparisons yields
A) nominal level data.
B) ordinal level data.
C) interval level data.
D) ratio level data.

Question

Quizplus · Accepted Answer

The method of paired comparisons involves comparing two options and determining which one is preferred. This results in ordinal level data, as the options can be ranked in order of preference, but the differences between them cannot be measured in equal intervals.

Using the Method of Paired Comparisons Yields