An interview that involves considerable probing of an individual consumer's beliefs and attitudes is called:
A) a depth interview.
B) an attitude survey.
C) a face-to-face interview.
D) a focal interview.

Question

Quizplus · Accepted Answer

A depth interview involves extensive questioning and probing of an individual's beliefs and attitudes. It is usually conducted on a one-on-one basis and may take a considerable amount of time to complete. This type of interview is often used in market research to gain a deeper understanding of consumer behavior and decision-making processes.

An Interview That Involves Considerable Probing of an Individual Consumer's