The fast developments in digital technologies and the popularity of social media have led to the generation of large amounts of consumer data that are mined by marketers to improve their offerings. Internet of Things (IoT)This trend will further expand with the development of wearable technology and the ____________
A) reverse engineering
B) me-too marketing strategy
C) web-based marketing
D) Internet of Things (IoT)

Question

Quizplus · Accepted Answer

The Internet of Things (IoT) refers to the network of interconnected devices that collect and exchange data, which aligns with the context of digital technologies and data generation mentioned in the statement.

The Fast Developments in Digital Technologies and the Popularity of Social