A consumer whose decision alternative is blocked, partially or wholly, can become increasingly motivated to go against that specific decision alternative by demonstrating rebellious behaviour.
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Q11: Behaviour is brought about by our intention
Q12: Opinions are cognitive (i.e. based on thoughts).
Q13: Confirmation bias is defined as the tendency
Q14: As a consequence of endowment effect consumers
Q15: System 1 thinking leads to fast, instantaneous,
Q17: The use of sales promotions to reinforce
Q18: Personality can be defined as that aspect
Q19: Emotions and values refer to observable, verbal
Q20: A consumer opinion is much less susceptible
Q21: People are likely to buy products and
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