Convenience products are non-durable and are bought because the consumer does not want to put very much effort, if any, into the buying decision. Which behaviour closely corresponds to convenience products?
A) routinized response
B) limited problem solving
C) high involvement
D) extensive problem solving

Question

Quizplus · Accepted Answer

Routinized response behavior is closely associated with convenience products because consumers typically buy these items out of habit without much thought or effort.

Convenience Products Are Non-Durable and Are Bought Because the Consumer