The core proposition consists of the core benefit or service. This may be a functional benefit in terms of what the offering enables you to do, or it may be an emotional benefit in terms of how the product or service makes you feel.

Question

Quizplus · Accepted Answer

The core proposition indeed encompasses the central benefit or service of a product or offering, which can be either functional, focusing on the utility and capabilities it provides, or emotional, emphasizing the feelings and experiences it evokes in the user.

The Core Proposition Consists of the Core Benefit or Service