Communications objectives are derived from the __________ and refer to levels of awareness, perception, comprehension/knowledge, attitudes, and overall degree of preference for a brand. The choice of communications goal depends on the tasks that need to be accomplished.
A) context analysis
B) resources
C) marketing communications strategy
D) communication methods

Question

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The Answer of Communications objectives are derived from the __________ and refer to levels of awareness, perception, comprehension/knowledge, attitudes, and overall degree of preference for a brand. The choice of communications goal depends on the tasks that need to be accomplished.
A) context analysis
B) resources
C) marketing communications strategy
D) communication methods

Communications Objectives Are Derived from the __________ and Refer to Levels