Schema-Inconsistent Advertising Typically Puts Off Consumers, Producing Less Attention to the Ad
Schema-inconsistent advertising typically puts off consumers, producing less attention to the ad.
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Q17: People are not so much information avoiders
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Q19: Though we usually think of television as
Q20: When schemas are constructed around a phenomenon's
Q21: A shadowy figure dashes across one side
Q23: According to the hostile media effect, partisans
Q24: The Elaboration Likelihood Model assumes that because
Q25: The Elaboration Likelihood Model argues that people
Q26: The hostile media effect is likely a
Q27: More so than other mass communication theorists,
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