Advertisers and marketers employ ______, that is, biometric measures like brainwaves, facial expressions, eye-tracking, sweating, and heart rate monitoring, to find ways to by-pass consumers' reason and logic in order to directly reach their subconscious.
A) peripheral-route messaging
B) central-route messaging
C) neuromarketing research
D) affect targeting

Question

Quizplus · Accepted Answer

Neuromarketing research uses biometric measures such as brainwaves, facial expressions, eye-tracking, sweating, and heart rate monitoring to understand consumers' subconscious reactions to advertisements and products, bypassing their logical reasoning.

Advertisers and Marketers Employ ______, That Is, Biometric Measures Like