The ______________ states that there are two routes (central and peripheral) to persuasion.
A) Hostile Media Effect
B) Elaboration Likelihood Model
C) Irrational Processing Model
D) Information Processing Theory

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) posits that there are two main routes to persuasion: the central route, which involves careful and thoughtful consideration of the arguments (content) presented, and the peripheral route, which involves cues outside the message content itself, such as the attractiveness or credibility of the source.

The ______________ States That There Are Two Routes (Central and Peripheral)