Microscopic level theories are concerned with how mass communication can bring about major changes in the social world.
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Q11: Like closely related diffusion theory, social marketing
Q12: When online news sites and legacy media
Q13: When news outlets, in their quest for
Q14: Elisabeth Noelle-Neumann argued identified three characteristics of
Q15: Elisabeth Noelle-Neumann argued that people employ their
Q17: The ubiquity of smartphones has erased the
Q18: Information/innovation diffusion theory assigns a primary and
Q19: A meta-analysis identifies important consistencies in previous
Q20: Research indicates that spiral of silence is
Q21: Social marketing theory recognizes contemplators, people who
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