Who posits the following three strategic options in order to gain competitive advantage: cost reduction, quality enhancement and innovation?
A) David Farnham
B) Michael Porter
C) David Guest
D) David Porter

Question

Quizplus · Accepted Answer

Michael Porter is the scholar who posits the three strategic options of cost reduction, quality enhancement, and innovation as ways for companies to gain competitive advantage. These strategies are part of his broader framework on competitive strategy and the five forces model.

Who Posits the Following Three Strategic Options in Order to Gain