Using language to shape meaning for others is called framing.

Question

Quizplus · Accepted Answer

Framing involves selecting certain aspects of a perceived reality and making them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described. It's a way to use language to shape how others interpret and understand the meaning of a message or issue.

Using Language to Shape Meaning for Others Is Called Framing