Listeners must feel vulnerable for a fear appeal to work.
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Q24: The ultimate goal of persuasion is to
Q25: Resistance to counterpersuasion (attacks from an opposing
Q26: You think that women should have "the
Q27: The strength of an argument depends primarily
Q28: Fear appeals are more persuasive when combined
Q30: Presenting arguments to support your case is
Q31: The contrast effect works well as a
Q32: Identification is a relatively weak persuasion strategy.
Q33: Identification uses the central path to persuasion.
Q34: Adopting an informal speech pattern is an
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