C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, proposed that one of biggest opportunities for a company is for these markets. Which of the following is NOT part of this concept?
A) This is a huge market of more than four billion people.
B) These customers must be offered the right product.
C) The 4As are critically important here.
D) The poor have special needs and purchasing patterns.
E) Reaching these potential customers through promotion is the most effective way to penetrate these markets.
Correct Answer:
Verified
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