Which of the following is used to show the products that customers tend to buy together?
A) regression analysis
B) market-basket analysis
C) neural networks
D) cluster analysis

Question

Quizplus · Accepted Answer

Market-basket analysis is used to identify the association between products and know which items customers tend to purchase together. It is commonly used in retail stores to improve cross-selling and create more effective promotions. Regression analysis is used to find the relationship between two variables, neural networks are used for predictive modeling, and cluster analysis is used to group similar cases together. However, none of these techniques are specifically designed to identify which items customers tend to purchase together.

Which of the Following Is Used to Show the Products