In the Web 2.0 world, new features are released and vendors wait for users to spread the news to one another in a process called ________.
A) expansion
B) guerilla marketing
C) viral marketing
D) grapevine

Question

Quizplus · Accepted Answer

In the Web 2.0 world, new features are often spread through viral marketing, which relies on users sharing information with one another and is fueled by social networks and other online communities. Options A and D are not specific to Web 2.0 marketing, and option B is a marketing strategy that relies on unconventional tactics rather than user sharing.