According to Porter's five forces model, which of the following would be most affected by the threat of substitutes?
A) Microsoft Windows OS
B) Boeing jets
C) Southwest Airlines' services
D) Google Adwords

Question

Quizplus · Accepted Answer

The threat of substitutes is the possibility of customers switching to alternatives or substitute products or services, which can reduce demand for a company's product or service. Among the given options, the services provided by Southwest Airlines would be most affected by the threat of substitutes. This is because there are several alternative modes of transportation available, such as trains, buses, cars, and other airlines that offer similar services. In comparison, Microsoft Windows OS, Boeing jets, and Google Adwords do not have as many substitutes available, making them less susceptible to the threat of substitutes.

According to Porter's Five Forces Model, Which of the Following