______ leads often fail because they presuppose that all of your readers would answer in the same way.
A) Imagine
B) Quote
C) You
D) Question
Correct Answer:
Verified
Q15: The "what" is more intriguing than the
Q16: The _ leads are also helpful when
Q17: When you write a(n) _ lead, focus
Q18: You want to give your readers the
Q19: Newspapers tend to avoid the word _,
Q21: When you start with a _, your
Q22: _ leads can be problematic if your
Q23: As you determine value for each fact,
Q24: The inverted pyramid has you put your
Q25: The structure of the inverted pyramid relies
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