Communication within the sphere of public relations must serve the sender and the receiver.

Question

Quizplus · Accepted Answer

Effective communication in public relations is designed to convey messages that not only serve the interests of the sender (such as an organization or individual seeking to build, maintain, or protect its reputation) but also engage and provide value to the receiver (the public, stakeholders, or specific target audiences), ensuring mutual understanding and benefit.

Communication Within the Sphere of Public Relations Must Serve the Sender