Marketers of goods and services often exploit psychological factors to influence economic behavior in order to persuade consumers to buy things they might not otherwise buy.

Question

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Marketers use various psychological tactics, such as emotional appeal, social proof, scarcity, and the fear of missing out (FOMO), to influence consumers' perceptions and decision-making processes, encouraging them to purchase products or services they might not have considered otherwise.

Marketers of Goods and Services Often Exploit Psychological Factors to Influence