The ability to sign up for a 30-day trial of Hulu directly from one's TV is an example of a _____ strategy.
A) teaser
B) lock-in
C) peak-load
D) segmentation

Question

Quizplus · Accepted Answer

Teaser strategies are used to attract new customers by offering a free or discounted trial period. In this case, Hulu is offering a 30-day trial of its service to new customers who sign up directly from their TV. This is a teaser strategy because it is designed to entice new customers to try the service and hopefully convert them into paying subscribers.

The Ability to Sign Up for a 30-Day Trial of Hulu